“With Link, they listen and strive to understand, not only our immediate needs, but the whole picture. They work as though part of our organisation, and consider all aspects of the project in great detail – they respond quickly and have delivered on both complex and simple jobs”. Ian Gent, Marketing Manager, Business Link Devon,Cornwall and Somerset
Project
Business Penetration/Light Touch Campaign/Pre-Start Referrals.
Campaign/Objective
Generating opt-in to newsletters and information sheets primarily via email with established businesses who have had no contact with Business Link for a minimum of 12 months; updating core data details; data capture of ethnicity and gender of board; verification of company status and number of employees.
Campaign Duration
April 06 (ongoing).
Results
Penetration records: 1000 Customers per month (customer opted in to either receive e-newsletter and/or briefing sheets, plus data capture on those records).
Requested Business Link Advisor to call to discuss immediate/imminent issues: 50-70 per month
Requests for Pre-Start information packs: 100 packs per month.
Project
Growth/Intensive Assistance Referral Generation
Campaign/Objective
For businesses perceived to be of high potential, Business Link offered an intensive assistance program including diagnostics assistance, and a business review, plus intensive assistance thereafter.
Campaign Duration
November 06 – March 07
Results
A or B level Referrals: Approximately 70 referrals per month
Data cleansing and update: Approximately 200 additional records per month (updated contact details, invalid numbers identified, email addresses updated, etc)
Project
Train to Gain Campaign
Campaign/Objective
The overall marketing message is to promote awareness of the benefits and existence of government funded training for employees and management; to generate referrals and event attendance based on genuine interest and commitment to explore these opportunities further.
Campaign Duration
September 06 – ongoing (successful re-tendering August 07)
Results
Qualified referrals/month: Approximately 220 and/or events attendees
Invalid records updated: Approximately 100 records per month
Project
Benchmarking Campaign
Campaign/Objective
Targetting medium sized manufacturers, Links objective was to explore their interest and requirement for a diagnostic based on Benchmarking, and generate VERY high quality, physical, diarised appointments for advisors to attend. The subsequent appointments resulted in an almost 100% sign up on the first visit by the consultants.
Campaign Duration
August, September, Oct 2005
Results
Physical, diarised appointment: 50 appointments over 3 months
Project:
Pre-Start Referral Generation (B2B and B2C)
Campaign/Objective
A “stand alone” campaign, contacting SMEs who are not eligible for Penetration generation, and contacting people at home, to explore whether they have any known contacts (family or friends) who are considering starting up their own business.
Campaign Duration
January – March 08 (ongoing)
Results
Pre Start Referrals: 750 referrals over 3 months (names/addresses of people considering starting their own business)