“I have worked with Link on a number of campaigns this year and they have never failed to exceed expectations, impressing me with their flexibility, responsiveness, and ability to deliver cost-effective and efficient campaigns. Their attention to detail at the outset pays dividends throughout each campaign, with quality results being delivered through well-managed projects.” Neil Farish, Marketing Manager, Business Link, East Midlands.
Objectives for this campaign were light touch penetration, gleaning opt-in and acceptance to e-newsletter or hardcopy mail out; cleansing invalid records and data capture of ethnicity and gender of board, company status and date of company inception, and number of employees. For this campaign, Link carried out the email-out of information on behalf of Business Link and the mail-out of hardcopy information.
November 07-January 08
Penetrations: 12000 over 3 months (opt in to receive e-newsletter/briefing document) plus associated data capture on those records.
Email out of penetrated information to customers: Approximately 9000 over 3 months
Cleansing of invalid records: Approximately 2500 over 3 months
The purpose of Survival Monitoring is to establish whether individuals or organisations had started trading, if they were still trading, if they were a Start-Up or Established business, generating referrals for any businesses who indicated they needed assistance/advice. For businesses who were still trading, Link were to achieve penetration via a specific document mail out, administered at Link.
Information mail-outs/penetration: 318 over 6 weeks
Number of invalid records identified: 235 over 6 weeks
Number of email mailouts: 263 over 6 weeks