“Although an external agency, working with Link was made easy through their professional approach, and attention to detail. They really took the time at the outset to understand the brief and the nuances of our organisation, and delivered excellent results on time and within budget.” Janice Meredith, Business Link Gloucestershire
Project
Business Penetration Campaign
Campaign/Objective
The Business Penetration/Light Touch Campaign required Link to generate opt-in to newsletters and information sheets, primarily via email, with established businesses who had had no contact with Business Link for a minimum of 12 months.
Campaign Duration
December 06 – January 07
Results
A mixture of referrals and light touch penetrations, averaging 8 successes per hour and referrals generated at the rate of approximately 1 per 2.5 hours worked. The campaign also delivered cleansed data and data capture to Business Link.
