“Link have provided an exceptional level of response in delivering appointments. Also, their expertise and experience has helped us in developing overall strategies. They are one of the few telemarketing companies who do what they say they will do”. Ann Holman, MD Clarity Projects (Consultants delivering the Somerset Skills Alliance Project).
Somerset Skills Alliance – Physical Appointment Generation
The objective was to explore requirements and generate interest in provision of a funded Business Action Plan, identifying areas of training and requirements for general assistance, for established businesses in Somerset. The additional objective was to generate penetration results for organisations who did not wish this type of assistance, aswell as to cleanse the database.
April 06-March 07
Physical, diarised appointments: 100 per month. Additional penetration: 220 per month.
The purpose of Survival Monitoring is to establish whether individuals or organisations had started trading, if they were still trading, if they were a Start-Up or Established business, generating referrals for any businesses who indicated they needed assistance/advice. For businesses who were still trading, Link were to achieve penetration via a specific document mail out, administered at Link.
Information mail-outs/penetration: 318 over 6 weeks
Number of invalid records identified: 235 over 6 weeks
Number of email mailouts: 263 over 6 weeks